The Nebraska Wine Passport Goes Analog: Your Exclusive Sticker Tracker Kits Are On Their Way
For the past few years, the Nebraska Wine Passport has lived where most of us live now: on our phones. The digital app made it easy for guests to check in, track their journey across Nebraska's wineries, and redeem for prizes without ever losing a paper booklet in a glovebox. That's not changing, and that's by design. The digital passport remains the official way guests earn and redeem rewards.
But we heard something from a lot of you, and from your guests: people miss the tangible part. The satisfaction of collecting something real. A little ritual at the tasting room. So we built one back in, and kits are headed your way soon. Everyone in the program will be receiving theirs shortly, so keep an eye out.
What's in Your Kit
Each winery is receiving a kit designed to bring a hands-on, collectible element back to the passport experience. Inside you'll find:
Nebraska Wine Passport sticker trackers — a beautifully printed booklet where guests collect a unique themed sticker at each stop, building a physical keepsake of their Nebraska wine journey.
A "2026 Official Stop" designation sticker — display this proudly at your tasting room or on your door so guests know you're part of the Passport program.
Passport informational trifolds — everything a curious guest needs to understand the program and get started.
A trifold rack card holder — to keep those trifolds neat and visible at your counter or entry.
A few fun bonus stickers — because everyone loves a good sticker.
Here's the Important Part: These Are Limited
We intentionally printed a limited run, and each winery is receiving a limited allotment. When they're gone, they're gone. That scarcity is the point, and it's your best marketing angle.
These trackers aren't something a guest can download or order online. The only way to get one is to walk into a participating tasting room and pick one up in person. That makes every kit a reason to visit, and a reason to visit soon.
Why the Digital Passport Still Matters (For You and For Us)
This is the part we need every winery to understand and reinforce with guests: the digital passport is still the engine of the entire program, and it does something the sticker tracker can't.
The digital passport gives the association real data. Every digital check-in tells us where guests are traveling, which wineries are seeing traffic, how the program is growing, and how visitors move across the state.
So while the sticker tracker is the fun, collectible keepsake, the digital check-in is what keeps the whole program running. Guests still need to use the app to earn and redeem prizes, and we need them using it so the association can keep growing the program on everyone's behalf.
How to Promote It (Once Your Kit Arrives)
A quick but important note: don't promote until your kit is in hand. Teasing something guests can't get yet only frustrates them. The good news is that the kit itself is your content — the moment it arrives is the moment to start.
When your box shows up, treat it like the event it is. The unboxing is your best first post.
Capture the arrival. Film or photograph the box landing on your counter — the lid opening, the trackers and stickers revealed inside. A short, casual phone video of the box arriving in the tasting room feels authentic and gets people excited. ("Look what just showed up at [Your Winery]…")
Photograph the trackers themselves. Once you've opened everything, get clean, well-lit shots of the sticker tracker booklet, the stickers, and the trifolds laid out. Natural light near a window works best. Show the detail — these are beautiful pieces, and people collect what looks collectible.
Then leverage it for urgency. Pair that real-product imagery with a clear "come and get it before they're gone" message. Now that guests can see the actual thing sitting in your tasting room, the scarcity message lands: it's here, it's limited, and the only way to get one is to come in.
Here's a sample post for once your kit has arrived:
🍷 It's here. [photo or video of the box arriving / trackers laid out]
The brand-new Nebraska Wine Passport sticker tracker just landed at [Your Winery Name] — and we have a very limited number. You can't order these online. You can't download them. The only way to get one is to come see us.Swing by the tasting room, grab your collectible tracker, and start building your Nebraska wine journey one sticker at a time. Just don't forget to check in on your digital passport at every stop — that's how you earn your prizes!
⏳ When they're gone, they're gone. First come, first served. #NebraskaWine #WinePassport
A few quick tips to make it land:
Show the real thing. Photos and video of your actual kit outperform stock graphics every time. The arrival moment and the laid-out trackers are your strongest assets.
Lead with scarcity. "We only have a limited number" and "first come, first served" do a lot of heavy lifting.
Make the visit the reward. "Come get yours before we run out" turns a post into a trip.
Always tie it back to the app. Remind guests the digital passport is how they redeem prizes, so they leave with both the keepsake and the rewards path — and we get the check-in data that keeps the program strong.
Display your "Official Stop" sticker where guests can see it, and keep your trifold holder stocked at the counter.
The Bottom Line
The digital passport made the program easier than ever and gives the association the data we need to keep advocating for Nebraska wine. These sticker trackers make it fun — the kind of tangible, collectible experience people genuinely want to chase.
Your kits are on their way. When they arrive, capture the moment, get them out on your counter, and use the limited supply to your advantage. Every kit in your tasting room is a built-in reason for someone to make the drive — and every digital check-in is a win for all of us.